Selecting Merchant Service Partner
In an effort to bring you topics of interest, we thought we would provide you with some Social Media food for thought. Do your homework when selecting merchant service partner.
As a merchant service provider, we meet with a lot of business owners and hear the same theme time and time again. As a business owner, you are presented with a sales pitch, some pricing, maybe a competitive analysis and then asked to make a decision. Insert Social Media! If you are a business owner who is responsible for signing contracts then social media is a godsend.
Know who your about to do business with? Find Out Before You Sign!
Think about it, no matter what services you are looking for odds are they will come knocking at some point. Now you have Social Media on your side. With the onslaught of Social Media sites such as Facebook, LinkedIn, and even Google Search you now can look up your vendors and/or salespeople by name. If you’re not doing this today then start tomorrow!
Today many businesses have Facebook pages which show their products and services and some even provide feedback from their customers. You can even look for the various contacts and salespeople you deal with and find them on Facebook. These days many professionals are on LinkedIn with their resumes and employment history.
These tools enable business owners to obtain a better understanding of who they are dealing with. No longer do you have to base your business decisions from a short sales presentation and some pricing. Armed with Facebook and LinkedIn you can request to be friends and see what kind of posts they share with their friends and contacts. With LinkedIn, you can see their current length of employment, if they are currently looking for other employment, their group affiliations or if they have any business recommendations.
Why is this important
Case in point, when it comes to the credit card processing industry I have found that many people have horror stories for one reason or another. When I listen to the stories, I find that the root cause of the problem is typically the representative that sold and set-up the account.
I would say that the representative didn’t understand their account needs, didn’t know what they were doing, or just didn’t care about the business because they were looking to make a quick dime.
As in all industries, there are good and bad sales people that represent both good and bad companies. How do you tell? Well, get to know the person you are about to do business with! Do your homework prior to signing another contract!
On every email, from our business, it has links to LinkedIn, Facebook, our Website, and Twitter accounts so that you can see who we are and what we stand for as an individual and a company. You’ll find in our history that we’ve been in the merchant service industry for over 20 years. That says a lot in that our reputation has allowed us to stay in the industry for that long. Take a few minutes to learn how to use Social Media to your benefit because you’ll never know how much it could save you until it’s too late!
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