Loyalty & Rewards Increase the Lifetime Value of Your Customer
Looking to reward your most frequent customers? Well gone are the days of customer loyalty punch cards and in its place is automation, better tracking, and better reports. There are a hundred different reward and customer loyalty programs. The trick is to find the one that best fits your business. It all starts with understanding the difference between simple gift cards, reward programs, and loyalty.
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Gift Cards
We all know gift cards. We see them all the time at local retailers where the kiosks are big, and there is anything from your local restaurant to basic Visa/MasterCard. But does your business need its own branded gift card? Typically the answer to this question is no. Especially these days given all the electronic programs that use either a customer’s phone number or email address. Also, if you’re using a Point of Sale software system, look for a simple system that is already integrated. The program will be easier to operate and typically costs less.
Especially these days given all the electronic programs that use either a customer’s phone number or email address. Also, if you’re using a Point of Sale software system, look for a simple system that is already integrated. The program will be easier to operate and typically costs less.
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Loyalty Cards
Loyalty cards are different than gift cards. They provide the ability to reload the card with additional value where gift cards have a one-time value which is set pre-purchase or is set on the card when purchased.
Loyalty cards typically come with a loyalty program that is more complex and provides customers with a way to build points or value. Most programs are inexpensive, but to get the full value the business needs to be active in promoting and creating excitement or offers.
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Loyalty Cards
Perka is just one of many electronic loyalty programs that are available. We picked Perka because it’s a nation wide program and it uses new technology to interact with your customers. It works just like most new consumer loyalty programs in that it uses a consumer’s cell phone to communicate with them.
What’s unique about this consumer loyalty product is that once a consumer has the app on their phone and they walk into your facility, they get new alerts much like a text message. You create the alert on the Perka dashboard, and it could be anything from the daily special to a friendly welcome message. You can also send an alert when the consumer is not on premise which gives you the ability to tell them of the special offer you have which drives them back into your business.
There are many consumer loyalty programs out in the marketplace so, like anything else, the trick is to find the one that works best for your unique business.